Own New

A fresh start-up project straight from London. See how we helped OwnNew make their market debut across the UK.

What we've done

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Our client was in need of a website that clearly communicates all of the benefits they offer. Key message: home ownership is no longer a privilege.

Our task: creating an intuitive website that works for all three of their interest groups: brokers, builders and buyers.


The perfect unity of custom design, user-friendly development and to-the-point copywriting.

Home is where the heart is and we put both our heart and soul into every project we do - and Own New was no exception. The final result stands before you: take a look and scroll away!

Pastel colors are hardly revolutionary, but it's their right combination that hits the sweet spot. This was our basic color palette that paints the perfect picture of coziness and security!

Just to add a special touch to our web design, we transformed the classic burger menu symbol into a roof that pops up every time you click to expand the menu. Yes, we go into the tiniest details!

button state Own new
button state Own new
Own new menu icon
Own new menu icon click state
Own new color scheme pallette
Ownnew phone mockup
Ownnew phone mockup

A mobile-first website design was a priority among all other requests!

At the age when most websites are accessed via smartphones, it is essential for your website to be fully adapted for this format too - ideally without sacrificing anything from the original design.

Web Development

Simple structure to keep it intuitive is extremely important, but the flow is key.

The website structure needed to accommodate different types of visitors, depending on whether they are a broker, buyer or a builder. This is why we made it so easy to navigate and find just the right sections.

OwnNew website wireframe

A new way to fund high-LTV lending

Own New creates better new-build mortgages by reducing a lender's risk behind the scenes, enabling them to:

  • Provide 95% LTV mortgages at lower risk
  • Offer more competitive mortgage rates
  • Lend to a wider range of people buying any new home
Ownnew Brokers page
OwnNew Brokers page

How it works

Housebuilders will refer customers to their new-build broker. The customer then applies to the lender for a standard mortgage using Own New. If approved, they will own 100% of the home and will only transact with the lender.

Own New works in the background to reduce the lender's risk, enabling them to offer better mortgages. For example pairing lenders with investment banks, which provide top-up funding. The lenders and investors share the risks of these high-LTV mortgages.

Housebuilders contribute to the scheme, paying a small fee on completion of a sale.

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Own new Home screen mobile
Own new Home screen mobile

We keep it fair and square: hover over every section to see the code used for that specific part!

Our finished product is more than a well-designed facade, though.

Every website that we build with our bare hands (and mouses and keyboards) is also configured with state-of-the-art analytics that enable it to appear right before the people who are looking it up!


After publishing their new website, Own New now receives 10+ new applications from builders, brokers and first time buyers on a daily basis!

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