square43

Own New

A fresh start-up project straight from London. See how we helped OwnNew make their market debut across the UK.

What we've done

Mission

Our client was in need of a website that clearly communicates all of the benefits they offer. Key message: home ownership is no longer a privilege.

Our task: creating an intuitive website that works for all three of their interest groups: brokers, builders and buyers.

Solution

The perfect unity of custom design, user-friendly development and to-the-point copywriting.

Home is where the heart is and we put both our heart and soul into every project we do - and Own New was no exception. The final result stands before you: take a look and scroll away!

Pastel colors are hardly revolutionary, but it's their right combination that hits the sweet spot. This was our basic color palette that paints the perfect picture of coziness and security!

Just to add a special touch to our web design, we transformed the classic burger menu symbol into a roof that pops up every time you click to expand the menu. Yes, we go into the tiniest details!

A mobile-first website design was a priority among all other requests!

At the age when most websites are accessed via smartphones, it is essential for your website to be fully adapted for this format too - ideally without sacrificing anything from the original design.

Web Development

Simple structure to keep it intuitive is extremely important, but the flow is key.

The website structure needed to accommodate different types of visitors, depending on whether they are a broker, buyer or a builder. This is why we made it so easy to navigate and find just the right sections.

A new way to fund high-LTV lending

Own New creates better new-build mortgages by reducing a lender's risk behind the scenes, enabling them to:

Provide 95% LTV mortgages at lower risk
Offer more competitive mortgage rates
Lend to a wider range of people buying any new home

How it works

Housebuilders will refer customers to their new-build broker. The customer then applies to the lender for a standard mortgage using Own New. If approved, they will own 100% of the home and will only transact with the lender.

Own New works in the background to reduce the lender's risk, enabling them to offer better mortgages. For example pairing lenders with investment banks, which provide top-up funding. The lenders and investors share the risks of these high-LTV mortgages.

Housebuilders contribute to the scheme, paying a small fee on completion of a sale.

Visit For Buyers Page

Visit For Builders Page

/* CSS: */

We keep it fair and square: hover over every section to see the code used for that specific part!

Our finished product is more than a well-designed facade, though.

Every website that we build with our bare hands (and mouses and keyboards) is also configured with state-of-the-art analytics that enable it to appear right before the people who are looking it up!