Glasstic
Transparency itself: a promise of safety and practicality voiced by design
What we've done
Mission
At the time of our first meeting, Glasstic had a finished product and a clear (no pun intended) idea of its purpose. What remained was communication in every way possible, especially on socials and their new website-to-be.
This included not only a rework of their Social Media presence, but first and foremost, a complete makeover of their existing website. The focus needed to remain on the practicality of plastic glasses that look (and feel) exactly like glass, but we also realized that an extra touch was needed.
Solution
This was our starting point: one established brand color, a finished product and an identity to build. Soon enough, we made a to-do list of our own: refurbish the website by adding color; clear out sections on the website for a cleaner look; include to-the-point product description.
With a new set of bright colors and an optimized web layout, we can humbly claim that Glasstic is now nothing short of fantastic!
Web design
Firstly, the website needed a splash of color, so we extended the existing palette. Each new vivid shade added a special pop to the page and allowed us to single out the product's special features more clearly.
Though the product can be marketed both for personal use and venues, the quality for both targets is making the brand vibrant and fun! Be it a party at home or in a club, safety comes first. We just found a way to make it look fun and lively too!
With the basis set, it was time to move on to special touches. Notice the seamless glass effect used for the product’s unique selling points! We went one step further and made sure to include rounded edges for each text box. Even these details send a clear message: there is nothing sharp or dangerous about these glasses, despite their appearance! The tiniest details like these are also crucial in brand communication!
Plastika kao staklo
Izgled, upotreba i održavanje Glasstic čaša je identično kao kod staklenih, ali naše čaše obezbeđuju lakše i brže čišćenje i prenošenje.
Ušteda i do 50%
Glasstic čaše Vam donose i do 50% uštede na dugoročnom planu, pošto se ne mogu razbiti, a 5X duže traju u proseku od staklenih čaša.
Bezbednost
Sa Glasstic čašom ste 100% bezbedni i gradite visoku reputaciju poslovanja. Staklena čaša može da nanese štetu lokalu ili mušteriji.
E-commerce
Leaving such unique products without a fully-equipped online shop would be incredibly underwhelming. So we decided to go above and beyond to create an intuitive shopping platform for a smooth experience with a minimal bounce rate!
Glasstic was provided with a card payment integration shop, enabled through WooCommerce, which happens to be our specialty.Take a look for yourself!
Social media
All social channels needed to follow the website. Design-wise, their latest visuals needed to contain a new color palette, new glass-like imagery with direct, to-the-point copy to promote Glasstic’s refurbished website. Additionally, as our client, Glasstic received a neat monthly Social Media plan. This included the exact posting dynamics, captions and hashtags too! We made sure to vary the types of posts, the underlining message always focusing on the high-quality product.
Result
Increased website visits by 25%
Improved user experience
Website design fully aligned with the brand and product
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Glasstic
Transparency itself: a promise of safety and practicality voiced by design
