Northprim
A Glow up in Neon:
Reinventing Northprim
What we've done
Mission
Transforming just another outsourcing tech company into a unique, provocative brand brimming with energy, emotion and the ever-wanted X factor.
Our client wanted to stand out in the sea of similar companies because they knew their squad had the swagger, expertise and chill that deserved to be showcased out of the box. We identified their true need; they didn't require just a visual revamp, they needed a brand new concept to carry them forward! Language was the first of the three pillars we propped our concept on.
Solution
Sure, Northprim was a part of a dull pool of IT companies, but why would we allow it to stay that way - the way we saw it, coding is an art and we needed to show its true colors: using neon.
IT terminology was employed in the advertising in an unsuspected form and the creative solution was wordplay like the world has never seen before. Secondly, we focused on the art that modern coding is and that's how the ancient and modern theme fully came to life! We gave praise and glory to the art of coding, because the modern digital world is unimaginable without it.
Brand Elements
We kept the logo light and clear, with the letters representing the tech side and the green underline representing the human touch.
In the sea of various companies offering exquisite IT services, we needed to make Northprim shine like no other.
All that glitters isn't gold - so we went with neon!
In terms of imagery, we focused on the art that modern coding is and that's how the ancient and modern theme fully came to life! We gave praise and glory to the art of coding, because the modern digital world is simply unimaginable without it.
Core Themes
Cheeky approach
Why so serious? Even the largest of companies are made out of real people, plus there is no reason to keep work and fun apart!
Expect the unexpected
Stereotypes exist and, yes, you would expect an IT company to keep things to the point and very technical. We offered quite a twist.
Undisputed skill
Adding a fun, casual twist to a company full of exceptional talent without underestimating their skill is a fine art. Luckily, we're all artists here in Square43.
Web Design
We recognized that coding itself is an art, and so the ancient and modern theme fully came to life! We gave praise and glory to the art of coding, because the modern digital world is unimaginable without it.
Athentic and funky, we wanted the company culture to shine as a bright hallmark of what sets them apart from all the rest!
Web Development
Keeping things simple and intuitive in terms of web structure is how we roll. We made sure to set up all key sections an IT company's website should have.
This was crucial so that both new job applicants and potential clients could see everything they needed in one place.
Social Media
Funny, eye-catching and pun-filled, we keep it tight on the socials, letting everyone know what our client Northprim is up to with fresh posts regularly.
They look even better online!
Take a look at how we handled Northprim's socials and feel free to follow them or like and comment your impressions.
We're all ears (and eyes)!
Print Design
When a brand comes to life, getting your hands on its flawless merch is what makes it even more real!
From comfy hoodies to neonlicious mugs -Northprim's brand new merch line has it all! And thanks to the signature colors and style, there's no mistaking them for any other IT company.
Result
Over 100 job applications sent from developers across Europe shortly after Northprim's new website went live.
10+ new partnerships signed with Northprim.
Next project
Glasstic
Transparency itself: a promise of safety and practicality voiced by design
