Mission
With aisles upon aisles of different brands of one of the same snack, standing out poses a significant challenge, to say the least. Mogyi is a well-established Hungarian brand that has been present on the regional market for nearly a decade now.
This time, however, they wanted to go from present to leading product. We approached this project the only way we knew – with an absolutely over-the-top X.
Solution
The key attributes we highlighted before diving into content creations were: colorful, eye-catching, situational.
Instead of featuring the product front, right and center, we decided to think around the product and focus on experiences that surround it.
Social Media Approach
Our destination - a vibrant display of kaleidoscopic content that embodies the brand's colorful and playful spirit. Our approach entailed creating an immersive and engaging narrative based on the sensation of snack-induced bliss.
From whimsical animated visuals that highlight the joy of snacking to stunning graphics that make the brand's image pop, we've crafted a captivating experience that delights and appeals to consumers of all ages.
Popcorny day
Our very first stop was Mogyi's most popular product: popcorn. The very essence of the campaign was a catchy phrase in Serbian, which translates to “Just your average popcorny day”.
Instead of showcasing the product in its packaging on shelves or in a microwave, our team decided to approach this task differently, by making everything revolve around popcorn.
Animation
Motion has been proven to leave a more lasting impact on consumers, so including inventive motion graphics for product promotion was a mandatory step.
Our stunning visuals now came to life, creating the ideal promotional content in a form that was optimal for paid advertising on different platforms simultaneously. Instant engagement boost!
Promotional Campaigns
Injecting a healthy dose of excitement into everyday life is our top priority. By combining lighthearted content with fun promotions, we've turned a simple brand story into an unforgettable experience for the whole family.
Our campaigns spotlight interactive giveaways, focusing on putting products right where they belong - into the hands of eager consumers. This approach not only amplifies brand visibility but also fosters a sense of community. We worked our magic, captured the public's attention, and the response has been nothing short of fantastic!
The giveaways generated an impressive influx of participants, resulting in a dramatic increase in engagement, proving that our creative touch can turn any campaign into a social media sensation!
TikTok
There is no denying that TikTok is the most influential platform and the fastest way to reach our client's target audience.
However, unlike social media management for Instagram, Facebook and LinkedIN, TikTok doesn't leave much room for planning per se - you need to be there and keep up with the latest trending formats, audio and features, all of which change on a weekly basis or less!
We opened Mogyi's first ever TikTok account that is now home to many home-made tiktoks that have definitely made a noted entrance on the platform.
Result
An amazing reach of 1.2 million, achieved in just 4 months.
With 75% of the audience aged under 25, the campaign successfully underscored its significant resonance with the younger demographic.
Next project
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Transparency itself: a promise of safety and practicality voiced by design
