Mistakes had been made
In 2012, our founder NT opened an agency with a couple of his friends. With the right amount of peer pressure, he agreed to name the agency NUL Apps.
In 2023, it was high time for a rebrand, the first thought being: we need a new name.
Why Square?
43
Why 43?
43
Long story short: we saw a sign. Literally.
As we were leaving our office building afer another name brainstorming session, our gaze fell on a simple sign on the building wall:
Squares or blocks of identical appearence are symbols of New Belgrade
On top of that, a square is a meeting point of multiple cross-roads, where you can meet and greet or miss and lose!
...where business meets creativity, as well as a meeting point for all creatives of the world.
A philosophical distinction.
We feel that the term “Agency” carries bad legacy emotions. Every agency out there has its purpose, but that is not our approach to a creative industry. Agencies are here to please you by delivering what you expect.
In a studio, the aim is not to please, but rather amaze with a creative approach that ventures beyond what is already given.
All play and no work makes
Square43 the place of our dreams.
With every incoming project, we play around with ideas, concepts and everything we know only to demolish our own limits.
We value the unique hue every member of our team adds to our group portrait.
In a studio, we are all board of directors. Every single member's opinion and time is equally valued.