MTEL / SWITZERLAND
Always on the Line
MTEL connects the Balkan diaspora across Switzerland and Austria to the countries and people they call home, mobile plans, digital TV with EX-YU channels, and a zone that makes calling between Switzerland, Austria, Serbia, Bosnia and Herzegovina and Montenegro feel like calling next door.
We've worked as an extension of MTEL's marketing team across both markets, leading the creative behind every new tariff and product launch, running their day-to-day social media presence in both static and motion, and rebuilding the website and checkout experience behind all of it.
New tariffs don't launch quietly. Every release, from My Way to MyFit, gets a full campaign built to move, motion-led concepts designed to explain a plan's value in the time it takes to scroll past it.
My Way and MyFit each needed their own visual identity within the MTEL system, distinct enough to stand apart, consistent enough to still read as one brand.
The Giga campaigns leaned into scale, more data, more connection, more reasons to stay on MTEL, and the creative followed that lead: bold typography, high-contrast color, and motion built to feel as fast as the plans themselves.
Beyond campaigns, we led a full UI/UX refresh of the MTEL Switzerland website, modernizing the visual language and simplifying navigation so new and existing customers could find the right plan faster.
We also redesigned the checkout flow from the ground up, reducing friction at the exact moment it matters most, for a smoother path to purchase and a measurable lift in conversion.
Social media for MTEL runs daily across Switzerland and Austria, a mix of static posts, product explainers and short-form video built to keep both markets current without ever feeling copy-pasted between them.
A partnership with Deezer gave subscribers music streaming alongside their mobile plan, and the campaign around it needed to sell two brands as one clean offer rather than a bolted-on bonus.
Deal-driven content works differently than brand content, it has to move fast and read even faster. We built a lightweight system for MTEL's recurring offers and promotions that could go from brief to published within days, without losing the brand's visual consistency.
From seasonal roaming deals to limited-time TV bundles, every promotion carried the same considered design as the bigger campaigns, just built to move at social media speed.
SOUND
